The Highland Games
The BC Highland Games and Scottish Festival is one of the largest Scottish highland games in western Canada. This year’s full-day event will be held on June 18, 2016, with a professional pìobaireachd (classical music of the pipes) competition on Friday June 17 in our new Highland Pavilion. The BC Highland Games & Scottish Festival is a sanctioned Coquitlam 125 event in 2016.
The Games draw upwards of 10,000 people to Percy Perry Stadium in Coquitlam on the Saturday to enjoy the massed pipe bands, highland dancing competitions, pipers, drummers, vendors, children’s activities, British food and cars, whisky tastings, beer gardens and general camaraderie of a well-run, family-festival in a central location with parking and easy access. Thousands of spectators wander throughout the event, visiting stalls, workshops, watching the live entertainment, participating in events. It all wraps up with a huge Grand Finale for everyone in the grand stands, which is an ideal time to market this audience. In 2017, the new Evergreen Line will stop near Percy Perry Stadium, opening the event up to a much wider audience throughout the Skytrain system.
Our Market Reach & Research
Starting in early spring, this family-friendly festival is marketed to a wide audience in the Lower Mainland, from Vancouver to Chilliwack. Newspaper ads, Skytrain transit advertising on the Expo and Millennium Lines, the Celtic community, talk radio and digital advertising via Google and Facebook along with news releases, radio interviews on Roundhouse Radio, CKPM Port Moody, and speeches.
In 2015, the BC Highland Games website registered 37,000 hits in the six weeks leading up to the Games, including more than 6,400 on the day before the Games, and 7,500 on June 20. More than 10,000 visitors were referred to the BC Highland Games website through Google, Bing and Yahoo searches. Facebook and Tourism Vancouver were also key referrers to the Games website.