The Highland Games
The BC Highland Games and Scottish Festival is one of the largest Scottish highland games in western Canada. This year’s full-day event will be held on June 18, 2016, with a professional pìobaireachd (classical music of the pipes) competition on Friday June 17 in our new Highland Pavilion. The BC Highland Games & Scottish Festival is a sanctioned Coquitlam 125 event in 2016.
The Games draw upwards of 10,000 people to Percy Perry Stadium in Coquitlam on Saturday to enjoy the spectacle of the massed pipe bands, highland dancing competitions, pipers, drummers, vendors, children’s activities, British food and cars, whisky tastings, beer gardens and general camaraderie of a well-run, family-festival in a central location with parking and easy access. In 2017, the new Evergreen Line will stop near Percy Perry Stadium.
Our Market Reach
Starting in early spring, the event is marketed to a large audience in the Pacific Northwest, from Seattle to Chilliwack. The marketing and advertising strategy includes radio, newspaper and digital advertising in most Lower Mainland media outlets, along with news releases, radio interviews and speeches.
In 2015, the BC Highland Games website registered 37,000 hits in the six weeks leading up to the Games, including more than 6,400 on the day before the Games, and 7,500 on June 20. More than 10,000 visitors were referred to the BC Highland Games website through Google, Bing and Yahoo searches. Facebook and Tourism Vancouver were also key referrers to the Games website.