The Highland Games
The BC Highland Games and Scottish Festival is one of the largest Scottish highland games in western Canada. The event draws a huge crowd (close to 10,000) to Coquitlam each year. In 2018, the Games and festival will be held on June 16, 2018. It starts on Friday eve (June 15) with a professional pìobaireachd (classical music of the pipes) competition open to everyone. This is held on the field. We are also planning to hold a a Kick-off Ceilidh (Scottish party) in our beer garden on the field Friday eve. Check this website or our Facebook page often for details.
The Games draw upwards of 10,000 people to Percy Perry Stadium in Coquitlam on the Saturday to enjoy the massed pipe bands, highland dancing competitions, pipers, drummers, vendors, children’s activities, British food and cars, whisky tastings, beer gardens and general camaraderie of a well-run, family-festival in a central location with parking and easy access. Thousands of spectators wander throughout the event, visiting stalls, workshops, watching live entertainment, participating in events. It all wraps up with a Grand Finale for everyone in the grand stands, which is an ideal time to market this audience. In 2017, the new Evergreen Line opened, delivering thousands of people who find it much easier now to attend the Games.
Our 2017 Market Research & Reach
Starting in early spring, this family-friendly festival is marketed to a wide audience in the Lower Mainland, from Vancouver to Chilliwack. Newspaper ads, Skytrain transit advertising on the Expo and Millennium Lines, the Celtic community, talk radio and digital advertising via Google and Facebook along with news releases, radio interviews on Roundhouse Radio, CKPM Port Moody, Global News and speeches.
In the week leading up to the Games, our website recorded 26, 728 views and 10,000 views from May 1 to June 6. One the day of the Games, more than 8,400 people viewed our site. This is a great location to promote your company. More than 10,000 visitors were referred to the BC Highland Games website through Google, Bing and Yahoo searches. Facebook and Tourism Vancouver were also key referrers to the Games website.